Best AI Tools for E-Commerce – How to Boost Productivity in 2025

• Personalizing product recommendations

• Automating marketing efforts

• Streamlining customer service

• Providing pricing suggestions

• Accurately forecasting sales

• Optimizing the supply chain

• Supporting strategic business decisions

• Real-time customer feedback and market trend analysis

Dynamic Yield

Description: A personalization platform that analyzes customer actions in real-time, generating personalized product recommendations, content, and optimizing user experience (UX). It integrates with popular CMS platforms like Storyblok, Shopify, and Magento, helping to boost conversions through personalized banners and recommendations on the homepage and in the cart.
Documentation: Dynamic Yield Documentation

Algolia

Description: An advanced AI-powered search and recommendation engine that instantly understands intent and offers personalized results. It improves product search (supporting text, visual, and voice queries) and provides "customers also bought" recommendations. It's ideal for stores with large product catalogs.
Documentation: Algolia Documentation

Constructor.io

Description: An AI application that personalizes search results and recommendations in real-time, taking into account customer data and context. It delivers personalized product recommendations and search results, increasing conversions and time spent on the site.
Documentation: Constructor Documentation

Nosto

Description: Utilizes big data to generate dynamic product recommendations and advertising campaigns. It creates personalized offers in real-time, both on the website, in emails, and in advertising campaigns. It integrates with content management systems like Shopify and WooCommerce.
Documentation: Nosto Documentation

Clerk.io

Description: Described as "Netflix for e-commerce," this AI tool is for recommendations and search. It analyzes user interactions, offering precise product suggestions. It increases cross-selling and conversions through recommendations on product pages and in the cart.
Documentation: Clerk.io Documentation

Tableau

Description: A data visualization tool with AI capabilities such as trend predictions, customer segmentation, and automatic analyses. It integrates with sales data, identifies trends, and supports strategic decisions regarding inventory and promotional campaigns.
Documentation: Tableau Documentation

Optimizely

Description: A powerful AI platform for customer experience optimization, enabling A/B testing, content personalization, and UX analysis. It adapts page layouts, banners, and content to individual users, increasing conversions. It also supports demand forecasting and inventory optimization.
Documentation: Optimizely Documentation

Hotjar

Description: Analyzes data such as heatmaps, session recordings, and surveys, suggesting UX changes based on AI. It identifies problematic areas on the site (e.g., buttons, forms), increasing conversions and improving the overall user experience.
Documentation: Hotjar Documentation

Optimonk

Description: A conversion optimization tool that analyzes customer behavior and suggests UX changes, such as personalized pop-ups, banners, or forms. It enables A/B tests and audience segmentation, helping to build mailing lists and increase conversions.
Documentation: Optimonk Documentation

Plerdy

Description: A UX analysis application offering heatmaps, user session recordings, and click analysis. It provides insights for improving navigation and page layout, optimizing product pages and the purchasing process by identifying difficulties users face.
Documentation: Plerdy Documentation

Adobe Target

Description: A personalization and A/B testing tool that uses AI (Adobe Sensei) to deliver personalized content in real-time. It personalizes product pages, newsletters, and campaigns, integrating with the entire Adobe ecosystem.
Documentation: Adobe Target Documentation

Searchspring

Description: An AI service for search and personalization, offering precise filters and recommendations in search results. It streamlines navigation in large product catalogs, which directly translates into increased sales.
Documentation: Searchspring Documentation

Syte

Description: Specializes in visual search, allowing users to find products based on images. Ideal for the fashion or furniture industries, where customers often search for products based on visuals.
Documentation: Syte Documentation

ViSenze

Description: AI for visual search and recommendations, analyzing images and matching products. It enables customers to find products by uploading a photo, thereby increasing engagement and enhancing the shopping experience.
Documentation: ViSenze Documentation

ChatGPT Enterprise

Description: An innovative chatbot based on OpenAI's language models, it conducts conversations like a professional salesperson. It automates customer service, answers frequently asked questions (FAQs), suggests products, and personalizes interactions. P.S. This is the most common and popular AI on the market, used even in everyday life.
Documentation: OpenAI Cookbook, OpenAI Enterprise Documentation

Zendesk AI

Description: Automates responses to FAQs, integrating with Zendesk customer support systems. It speeds up the resolution of simple queries, relieving the support team and improving response times.
Documentation: Zendesk AI Documentation

Intercom

Description: Used for customer service and marketing. Offers AI chatbots integrated with human support. Automates conversations, supports advertising campaigns, and personalizes interactions.
Documentation: Intercom Documentation

LiveChat

Description: Combines AI chatbots with human support, offering smooth transitions in conversations. It streamlines customer service and increases satisfaction by automating simple queries and quickly redirecting to an agent when needed. Documentation: LiveChat Documentation

Shopping Bot

Description: This specialized AI chatbot is a tool to support online shopping, suggesting products and discount codes. It guides customers through the entire purchasing process, increasing conversions.
Documentation: No publicly available documentation; details depend on the provider (e.g., e-commerce system).

Grok (xAI)

Description: A chatbot from xAI, supporting customer service and data analysis. It answers complex questions and advises on purchases. It also supports developers in debugging and code generation. Available on grok.com and mobile apps, among others.
Documentation: xAI API Documentation (no detailed Grok documentation, but xAI API covers integrations)

Tidio (Lyro)

Description: An intelligent chatbot supporting 24/7 customer service, with an emphasis on simple integration. It answers questions, suggests products, and integrates with popular e-commerce CMS platforms like Shopify and WooCommerce.
Documentation: Tidio Documentation

Lexalytics

Description: A sentiment analysis tool that processes texts from reviews, chats, and social media. It identifies dissatisfied customers, allowing for quick reactions and improved service quality.
Documentation: Lexalytics Documentation

Mailchimp

Description: A marketing application for creating email campaigns and analyzing results. It automates newsletters, personalizes offers, and segments customers, increasing the effectiveness of promotional activities.
Documentation: Mailchimp Documentation

Klaviyo

Description: A dedicated e-commerce tool for marketing automation, with AI for segmentation and personalization. It creates personalized email and SMS campaigns, increasing conversions and customer loyalty.
Documentation: Klaviyo Documentation

Braze

Description: Focuses on customer engagement. It's an AI for omnichannel campaigns (email, push, in-app). It personalizes interactions in real-time, adapting communication to individual user needs.
Documentation: Braze Documentation

Barilliance

Description: Useful for customer segmentation, retargeting, and campaign personalization. It recovers abandoned carts and increases cross-selling by delivering personalized recommendations and offers.
Documentation: Barilliance Documentation

Adobe Sensei

Description: An AI engine within the Adobe ecosystem, supporting personalization and analytics in marketing. It optimizes campaigns and content in Adobe Experience Cloud, ensuring more effective actions.
Documentation: Adobe Sensei Documentation

Pricefx

Description: Manages prices, analyzes market and sales data. It also creates flexible pricing strategies, allowing for profit maximization.
Documentation: Pricefx Documentation

Competera

Description: Monitors competitor prices and automatically adjusts offers, allowing you to maintain price competitiveness in the market.
Documentation: Competera documentation

Prisync

Description: A tool for monitoring competitor prices and dynamically setting prices in real-time. It optimizes prices to ensure competitiveness and increase margins.
Documentation: Prisync Documentation

Minderest

Description: A solution for price and assortment management, with AI for market data analysis. It helps maintain competitive prices and optimize product offerings.
Documentation: Minderest Documentation

Pricemoov

Description: An AI tool for dynamic pricing, analyzing the market, and seasonality. It maximizes profits by optimizing prices in fluctuating market conditions.
Documentation: Pricemoov Documentation

Google Analytics 4 (GA4) with built-in AI

Description: The latest generation of Google Analytics uses machine learning to automatically detect trends and anomalies in user behavioral data. It offers precise forecasting, e.g., the likelihood of purchase or churn, which helps in better campaign planning and optimizing the customer journey. It focuses on events rather than sessions, providing a more complete picture of interactions.
Documentation: Google Analytics 4 Help

FourKites

Description: An AI application for real-time shipment tracking. It analyzes logistical data, predicts delays, and optimizes communication with customers. It improves delivery transparency, increases customer satisfaction, and reduces costs associated with delays.
Documentation: FourKites Documentation

Llamasoft (Coupa Supply Chain)

Description: Analyzes logistical data, optimizing transport routes, costs, and inventory management. It enables simulations of logistical scenarios, which increases delivery timeliness, reduces operational costs, and improves warehouse efficiency.
Documentation: Coupa Supply Chain Documentation

Blue Yonder

Description: AI for supply chain management. It predicts demand, optimizes inventory, plans delivery routes, and analyzes logistical data. It reduces stock shortages and excesses, lowers logistics costs, and improves timeliness.
Documentation: Blue Yonder Documentation

IBM Watson

Description: An advanced tool for predictive analytics, sales forecasting, inventory management, and personalization. It uses various modules to analyze data and automate processes, predicting product demand and optimizing inventory.
Documentation: IBM Watson Documentation

Google BigQuery ML

Description: A cloud platform with AI tools for analyzing large datasets, sales forecasting, customer segmentation, and personalization. It allows for the creation of predictive models directly in SQL, predicting customer behavior and optimizing inventory.
Documentation: Google Cloud AI Documentation, BigQuery ML Documentation

Gemini (Google)

Description: AI from Google, supporting predictive analytics, customer segmentation, and campaign optimization within the Google Cloud ecosystem. It analyzes behavioral and sales data, helping to predict purchasing trends and optimize advertising budgets.
Documentation: Google Cloud AI Documentation (Gemini is part of the Google Cloud AI ecosystem)

Google Ads Smart Bidding / Performance Max

Description: Features in Google Ads for automatically optimizing bids and allocating advertising budgets in real-time. Smart Bidding adjusts bids to achieve specific goals (e.g., maximize conversions), and Performance Max is a new AI-powered campaign that automates targeting, creatives, and bids across all Google channels (Search, Display, YouTube, Gmail, Discover).
Documentation: Google Ads Help - Smart Bidding, Google Ads Help - Performance Max

Signifyd

Description: A tool for real-time fraud detection and prevention. It analyzes transactional, behavioral, and contextual data to assess the risk of each payment. It protects against unauthorized transactions, chargebacks, and fraud, minimizing financial losses and guaranteeing reimbursement for approved frauds.
Documentation: Signifyd Documentation

Forter

Description: An AI solution for fraud prevention that analyzes transaction patterns, customer behavior, and external data in real-time, offering decisions on payment acceptance or rejection. It secures payments, reduces chargebacks, and improves UX.
Documentation: Forter Documentation

Jasper AI

Description: An AI application for writing SEO-optimized content, including product descriptions, blog articles, ad posts, and campaign scenarios. It offers templates and tone personalization, saving time and increasing store visibility in Google.
Documentation: Jasper Documentation

Copy.ai

Description: An AI writing assistant. It generates marketing content such as product descriptions, blog posts, ad copy, emails, and social media posts, optimized for SEO. It speeds up the creation of engaging content and improves customer engagement.
Documentation: Copy.ai Documentation

AdCreative.ai

Description: Allows generating attractive ad creatives (banners, posts, videos) based on AI, tailored to campaign goals and platforms (e.g., Google Ads, Meta). It speeds up ad creation, improving campaign results on social media and search engines.
Documentation: AdCreative.ai Documentation

Levity

Description: A no-code AI application that allows creating AI models for automation without the need for coding. It streamlines data classification, such as emails, orders, customer reviews, or graphics, facilitating process management.
Documentation: Levity Documentation

SurferSEO

Description: An AI writing tool – it analyzes keywords, trends, and competitor content and provides recommendations for content optimization for search engines. It improves the ranking of product descriptions, blog articles, and category pages, increasing organic traffic.
Documentation: SurferSEO Documentation

Perplexity

Description: AI for searching and generating answers to questions based on internet data, supporting keyword research, trends, and competition analysis. It helps create content aligned with user intent, analyze the market, and optimize SEO strategies.
Documentation: Perplexity Documentation

DALL-E (OpenAI)

Description: A multimedia generator that creates realistic or fantastical graphics based on text descriptions. In e-commerce, it can be used to create unique product graphics, backgrounds for photos, conceptual product visualizations, or promotional materials tailored to specific campaigns.
Documentation: Part of the OpenAI API, documentation available within the OpenAI API Documentation

Midjourney

Description: This advanced AI image generator is an application that creates high-quality graphics based on text descriptions provided on Discord. Ideal for creating inspiring visuals for blogs, ads, banners, or creative product illustrations.
Documentation: Available primarily through the Midjourney Discord server and Midjourney Wiki

Eleven Labs

Description: An AI speech synthesis service that generates realistic voices in various languages and styles from text. Useful in e-commerce for creating voiceovers for product videos, personalized voice messages for customers, audio guides for the website, or even voice chatbots.
Documentation: Eleven Labs Documentation

Canva AI Magic Studio

Description: A set of AI options in the popular graphic editor Canva, which can generate images from text (text-to-image), AI-powered photo editing (e.g., Magic Edit for object removal), text generation (Magic Write), and creating animations and graphics for social media or e-commerce campaigns. It is very intuitive and accessible to everyone.
Documentation: Canva Help Center - Magic Studio

Synthesia

Description: An AI tool for generating realistic AI videos with avatars and voiceovers from text. It allows you to create product videos, tutorials, presentations, or personalized video messages for clients without the need for a camera and studio.
Documentation: Synthesia Help Center

Fireflies.ai

Description: An AI assistant for automatic transcription and note-taking from meetings. It helps in quickly summarizing discussions and organizing information, increasing team effectiveness.
Documentation: Fireflies.ai Documentation

Notion AI

Description: Supports document creation, summarization, and knowledge organization. It facilitates project and content management within Notion.
Documentation: Notion AI Documentation

Reclaim.ai

Description: Automatic time management and calendar optimization. It helps in planning tasks and meetings, increasing work efficiency.
Documentation: Reclaim.ai Documentation

ClickUp AI

Description: Supports project management, generates reports, and automates tasks. It facilitates work organization and progress monitoring.
Documentation: ClickUp AI Documentation

Asana AI

Description: Project digitalization, contextual hints, and intelligent suggestions. It supports teams in effective task management and workflow.
Documentation: Asana AI Documentation

GitHub Copilot

Description: AI for code autocompletion, suggesting code lines, functions, and solutions in real-time in popular IDEs (e.g., VS Code). It speeds up the development of e-commerce systems, API integration (e.g., with payment systems, AI), and code maintenance.
Documentation: GitHub Copilot Documentation

Codeium

Description: A free AI tool for code autocompletion, refactoring, and debugging, supporting various programming languages in popular IDEs. It accelerates the development and optimization of code for various e-commerce platforms, e.g., Shopify plugins or CMS systems.
Documentation: Codeium Documentation

Logistics and Inventory Management Specialists

For logisticians, AI is a powerful tool for supply chain planning, warehouse management, and delivery optimization. This allows them to predict demand, minimize costs, and increase timeliness.

• Blue Yonder: This tool helps reduce product shortages and excesses, lower logistics costs, and significantly improve delivery timeliness.

• FourKites: Logisticians gain full transparency of deliveries, which translates into higher customer satisfaction and cost reduction resulting from unforeseen situations.

• Llamasoft (Coupa Supply Chain): Enables simulations of various scenarios, which is invaluable for making strategic logistical decisions and increasing overall warehouse efficiency.

Data Analysts

For analysts, AI is a powerful magnifying glass and a crystal ball in one. Their duties, such as sales analysis, trend forecasting, and customer segmentation, become more precise and faster thanks to artificial intelligence capabilities.

• Google BigQuery ML: Allows for creating predictive models directly in SQL, without the need for advanced programming knowledge, which facilitates predicting customer behavior and optimizing inventory.

• Tableau: Although not pure AI, as a data visualization service with AI functions (such as trend predictions or automatic analyses), it is invaluable for analysts. It integrates with sales data, helping to identify key trends and support strategic decisions regarding inventory or campaigns.

• Gemini (Google): Specialists can use it to analyze behavioral and sales data, which helps in predicting purchasing trends and optimizing advertising budgets.

Content Creators, Graphic Designers, and SEO Specialists

In the duties of content creators and SEO specialists, such as creating product descriptions, writing articles, or optimizing for search engines, AI becomes an intelligent assistant that generates, optimizes, and analyzes content with unprecedented speed.

• Jasper AI: Accelerates content creation, saves time, increases store visibility in Google, and improves conversions thanks to attractive texts.

• SurferSEO: Helps improve the positioning of product descriptions and articles, which increases organic traffic.

• DALL-E / Midjourney: Create unique, realistic, or fantastical product graphics, backgrounds for photos, conceptual visualizations, or promotional materials based on simple text descriptions. They significantly streamline the process of creating visually appealing content.

• Eleven Labs / Synthesia: For content creators who want to go beyond text and image. Eleven Labs creates realistic voices for product videos or personalized messages, and Synthesia is an AI video generator with avatars from text alone. This opens up new possibilities for creating engaging video content without the need for costly productions.

Programmers and IT Specialists

Thanks to AI, creating e-commerce platforms, API integration, and process automation are significantly faster and more efficient, freeing developers from repetitive tasks and allowing them to focus on more complex challenges.

• GitHub Copilot: This AI for code autocompletion suggests code lines, functions, and entire solutions in real-time in popular IDEs. For programmers, this means a significant acceleration of e-commerce development, API integration (e.g., with payment systems, other AI tools), and general code maintenance.

• Codeium: A free AI tool for code autocompletion, refactoring, and debugging, supporting various programming languages. Like Copilot, it speeds up the development and optimization of code, e.g., Shopify plugins or CMS systems, which is invaluable in daily work.

UX/UI Specialists

For UX/UI specialists, AI is a powerful tool for optimizing the store interface, increasing conversions, and conducting in-depth analysis of user behavior. It helps them create intuitive and pleasant shopping experiences.

• Optimizely: UX/UI specialists can dynamically adapt page layouts, banners, and content to individual users, which directly translates into increased conversions and better engagement.

• Hotjar: AI in Hotjar suggests specific UX changes, pointing out problematic areas on the site (e.g., poorly clickable buttons, unclear forms). This helps increase conversions and generally improve the user experience.

• Plerdy: Provides detailed guidance for improving navigation and page layout, identifying areas where users encounter difficulties. This allows UX/UI specialists to optimize product pages and the entire purchasing process.

Managers and Administrative Staff

AI not only optimizes operational processes but also supports managers and administrative staff in daily management and increases productivity by automating routine tasks and streamlining information flow.

• Fireflies.ai: This AI meeting assistant is for automatic transcription and note-taking. Managers and administrative staff can quickly summarize discussions, capture key decisions and tasks, significantly increasing meeting effectiveness and streamlining team communication.

• Notion AI: Ideal for generating documents, summaries, and organizing knowledge. It supports project and content management within Notion – it generates drafts, summaries, or plans, saving time. It also facilitates creating presentations thanks to compatibility with appropriate plugins, e.g., Wunderpresentation or Magic Slides.

• Reclaim.ai: Helps effectively plan tasks, meetings, and block time for deep work.

• ClickUp AI / Asana AI: These AI functions in popular project management applications support task automation, report generation, contextual hints, and intelligent suggestions. Managers can more effectively delegate tasks, monitor progress, and identify bottlenecks in projects.

Sales and Marketing Specialists

For salespeople, sales managers, and marketing specialists, AI provides tools for better customer targeting, automating communication, and optimizing pricing strategies, which translates into increased conversions and revenue.

• Dynamic Yield: Useful for dynamically adapting the website, product recommendations, and promotional content to individual customer preferences. This allows for creating personalized shopping experiences that increase engagement and the likelihood of purchase.

• Barilliance: Helps recover abandoned carts and increase cross-selling by delivering personalized recommendations and offers to customers who showed interest but did not complete a purchase. This directly translates into increased conversions and revenue.

• Pricefx / Pricemoov: Analyze market data, competitor prices, and demand, automatically adjusting product prices. Salespeople can be sure that their offers are always optimal, which helps increase profits.

• Google Ads Smart Bidding / Performance Max: For automatically optimizing bids and allocating advertising budgets in real-time. Salespeople can thus more effectively reach potential customers and maximize conversions from advertising campaigns, without manual optimization.

• ChatGPT Enterprise / Intercom / Tidio (Lyro) / LiveChat: Although these are primarily customer service tools, sales departments can use them for preliminary lead qualification, answering frequently asked questions about products and promotions, and even advising on product selection. Integration with human support allows for a smooth handover of conversations when a salesperson's intervention is needed, which speeds up the sales process.

• Lexalytics: Processes opinions, chats, and social media, identifying emotions. Thanks to this, salespeople can quickly react to negative feedback, turn it into opportunities, and strengthen positive customer experiences.