Agrosimex
From UX improvements to seamless content migration, learn how we revitalized Agrosimex’s website.
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TECHNOLOGIES
PROJECT SCOPE
MARKET
B2B and B2C sales of agricultural products and fertilizers
Agrosimex, a trusted name in Polish agriculture, partnered with us to modernize their e-commerce platform. With a focus on improving functionality and user experience, we aimed to deliver a solution that not only meets their customers' needs but also empowers their team with greater control over site management.
This case study highlights the journey, challenges, and outcomes of this transformative project.
Listen to the audio version of this article.
Background
About Agrosimex
Agrosimex, a trusted client of ours for several years, is a well-established company in the Polish agricultural market with over three decades of experience. They provide a wide range of products tailored to the needs of professional farmers, gardening enthusiasts, and hobbyists alike. Their catalog includes plant protection products, fertilizers, irrigation systems, tools, and accessories, catering to diverse agricultural and gardening requirements.
In addition to their products, Agrosimex supports their customers with informative blog posts, providing expert advice and industry insights. These blog posts—focused on orchard management, agriculture, and vegetable farming—reflect their commitment to helping customers make informed decisions.
Our Previous Collaboration
Our partnership with Agrosimex began with the development of their first e-commerce platform, which utilized Magento 2. The platform featured integrations with their ERP system for real-time inventory and pricing updates, as well as tools like User.com for marketing automation and Baselinker for multi-channel order management.
This solution allowed Agrosimex to establish a strong online presence, streamlining the shopping experience for their customers and improving operational efficiency.
Why the Redesign?
As the demands of their customers evolved, Agrosimex sought to modernize their website to improve functionality, streamline the shopping experience, and make site management more intuitive. The primary goals of the redesign included:
Enhancing the user experience with updated design and navigation.
Consolidating and migrating blog posts for better accessibility.
Providing the Agrosimex team with greater autonomy in managing their online content and promotions.
This redesign marked the next step in their digital evolution, ensuring the platform remained competitive and catered to their growing customer base.
Project Objectives
Modern, Responsive Design
Refreshing the website with a clean, responsive design to improve user experience across devices.
Enhanced Navigation and Shopping
Simplifying the shopping path with advanced filtering options and an intuitive product catalog.
Content Consolidation
Migrating blogs from WordPress into a centralized system using Storyblok, allowing for easier management and unified structure.
Autonomy in Site Management
Equipping Agrosimex with tools to independently manage content, promotions, and updates without relying on developers.
Key Challenges
As we worked to create a modern and user-friendly platform, we encountered several challenges that pushed us to innovate and adapt. These obstacles, spanning design, content migration, custom functionality, and performance, shaped the project and the solutions we implemented.
Design Adaptation
The provided mock-ups were visually striking but created with large, high-resolution screens in mind. Adapting these layouts for smaller, more commonly used devices required a thoughtful approach to maintain usability and consistency. This involved redesigning layouts to ensure functionality and aesthetics were preserved across all screen sizes.
Content Migration
Migrating blogs from WordPress and product descriptions from Magento to Storyblok was a task that required meticulous planning. The data needed to be restructured into a modular format compatible with Storyblok, all while ensuring that nothing was lost or misaligned during the transfer. Product descriptions posed an additional challenge due to formatting limitations within the new system, adding another layer of complexity.
Custom Features
Agrosimex’s platform needed to do more than rely on standard solutions. We developed custom components, such as advanced filters, dynamic navigation menus, and product modals, to meet their specific needs. These features required detailed planning and execution to ensure they aligned with the client’s vision and integrated seamlessly into the platform.
Performance Optimization
Handling a multiple product attributes and several thousand products while introducing new features like rich product cards and personalized sliders called for careful optimization. Achieving fast load times and smooth performance, despite the sheer volume of data, integrations and GraphQL API, was one of the most technically demanding aspects of the project.
Solutions and Implementation
A successful redesign requires more than solving problems; it’s about crafting thoughtful, practical solutions that align with the client’s needs and vision. For Agrosimex, we tackled the challenges with a clear focus on adaptability, innovation, and seamless execution.
Design Adaptation
The mock-ups provided were adjusted for responsiveness and usability on various devices. To ensure consistency across the platform, we standardized elements like buttons, colors, and typography.
These adjustments allowed the design to maintain its visual appeal while functioning effectively on smaller screens.
Streamlined Content Migration
We migrated thematic blogs from WordPress and product descriptions from Magento into Storyblok. This process involved converting unstructured content into a modular format compatible with Storyblok’s system.
Addressing markdown limitations in Storyblok for product descriptions ensured the content remained accessible and manageable by the client.
Custom Development
Advanced filters were created to handle over 140 product attributes, enabling precise navigation for users. Other key components, such as navigation menus and product modals, were custom-built to meet Agrosimex’s requirements.
These components were seamlessly integrated into Magento 2 and Vue Storefront 2, using Nuxt 2’s modular architecture to facilitate scalability and efficient maintenance.
Performance Enhancements
Lazy loading was implemented to optimize data loading, while GraphQL queries were extended to streamline backend communication. Images were optimized using IPX, improving load times without compromising quality. These measures ensured the platform performed efficiently, even with its extensive datasets.Integration Upgrades
Existing integrations with tools like User.com and the ERP system were maintained while incorporating new functionalities. Personalized sliders were powered by User.com, and additional Magento plugins, such as Free Gift and Special Promotions, supported dynamic promotional campaigns. Baselinker continued to manage orders from various sales channels.Efficient Transition
The platform migration was carefully coordinated, completing in less than six hours with minimal downtime. The transition maintained all critical functionalities and ensured uninterrupted service for both Agrosimex and their customers.
Results and Impact
Working with Agrosimex has always been a rewarding experience, and this redesign was no exception. As one of our longest-standing clients, they came to us with a clear need for improvements that would serve their business and their customers better. The result is a platform that not only meets those needs but also strengthens the trust we’ve built together over the years.
The redesigned site now offers an intuitive shopping experience, making it easier for customers to navigate Agrosimex’s extensive product range. Features like advanced filtering and personalized product displays ensure users can quickly find exactly what they need, whether they’re experienced professionals or hobbyist gardeners.
Empowering the Agrosimex team was just as important as enhancing the customer experience. By transitioning to a modular system, they gained the ability to manage updates and content without outside assistance. This flexibility allows them to respond quickly to business demands and customer expectations.
The technical upgrades also delivered substantial performance gains, ensuring the site operates smoothly under heavy use. The platform is faster, more reliable, and ready to support Agrosimex as they continue to grow. We’re proud to have played a role in this evolution and to further our collaboration with a client who values innovation and quality as much as we do.
Lessons Learned
The Agrosimex redesign emphasized the importance of aligning creative vision with practical implementation. Adapting the provided mock-ups for responsiveness across devices required flexibility and clear communication to balance design intent with functionality.
Content migration from WordPress and Magento to Storyblok highlighted the need for a structured process. Transforming unorganized data into modular formats was challenging but essential for ensuring accuracy and compatibility with the new system.
The project also reinforced the value of custom development. Tailored components like advanced filters and product modals allowed the platform to meet Agrosimex’s specific needs, enhancing both usability and performance.
Managing large datasets while maintaining fast load times and seamless integration required ongoing optimization efforts. Solutions like lazy loading and streamlined GraphQL queries were key to achieving the necessary performance benchmarks.
Ultimately, the project underscored the importance of collaboration. Close coordination among teams and clear priorities were essential to addressing challenges and delivering a platform that met the client’s objectives.
Conclusion
The Agrosimex e-commerce redesign provided a comprehensive solution that met the company’s evolving needs. By implementing a responsive design, streamlining content management, and enhancing functionality, we created a platform that balances usability and operational efficiency.
The success of the project lies in its practical outcomes: a user-friendly shopping experience, simplified management for the Agrosimex team, and a foundation ready for future growth. This collaboration demonstrates the impact of thoughtful planning and tailored solutions in addressing complex challenges.
