4 min
June 16, 2023
Effective distribution channels for discount codes
Thanks to the internet, you can shop without leaving your home. Online stores compete with increasingly better offers, which is a beneficial situation for customers. Many of these stores also provide unique discount codes. A discount code is usually a unique string of characters that you need to enter into the appropriate field when shopping in an online store.
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Many customers look for deals and use discounts and coupons for their regular purchases. Studies show that a staggering ninety-seven percent of people are interested in discount offers when shopping, and ninety-two percent always look for promotions. A well-designed campaign can help attract new customers to your business. You just need to understand the specifics of discounts and coupons as marketing tools and develop an effective strategy.
At the same time, only eight percent of customers decide to return to an online store after their first purchase. However, it's worth noting that these returning customers generate the majority—as much as forty percent—of revenue in the e-commerce industry. That's why maintaining contact with customers and encouraging them to return, partly through discount codes, is so crucial. Customer retention should be a constant element of your marketing strategy.
You can publish promotional sales offers on free platforms like social media, newsletters, or your website. You can also use them as a main element in paid advertising campaigns, such as ads available through services like LinkedIn Ads or Google Ads
Ways to distribute discount coupons
Providing customers with discounts and promotional offers encourages purchases and increases the likelihood that they'll not only browse a store's offerings but also make a purchase. According to a Shopify report, online stores that actively offer discount codes to their customers are eight times more likely to make a sale than stores that don't offer such discounts. Other studies indicate that as many as two-thirds of customers make unplanned purchases when offered a discount at least once.
Newsletter Subscriptions - Offering personalized discount codes to customers who've signed up for your mailing list is one effective marketing strategy. It's a good idea to also give customers the option to subscribe to your newsletter when they place an order. Discounts shared through this channel encourage existing customers to make repeat purchases.
Blogs and Social Media Profiles - Influencers are a group of users who are eager to share discount codes on their websites. For them, it's a clever way to gain new followers, which in turn leads to better collaboration with the code provider (e.g., a well-known online brand). They often offer unique codes, available only on their social media platforms. These types of recommendations hold significant value among specific, targeted groups who share information among themselves, for example, among Facebook fans.
Discount Codes in Apps - This is an effective promotional tool for customers who like to save money and prioritize product price in their choices. It's a quick and convenient way to always have the best promotional codes at hand and track current product promotions. This method allows you to reach a large number of recipients from various age groups.
Discount codes on flyers - This is a quite effective method to encourage repeat purchases, and sellers can organize it themselves. E-commerce stores compete for customers through individualized post-sales contact. They include congratulatory letters, ideas for product use, and discount codes for future purchases or free delivery with their shipments.
Loyalty programs - Some stores offer discount codes to their regular customers who belong to a loyalty program. During purchases, customers earn points, which after some time translate into special promotions. These types of discounts effectively appeal to loyal customers and strengthen their connection with a given brand.
Discounts attached to YouTube videos - Content creators on this platform often offer their viewers special discounts by collaborating with distributors and stores. When watching, it's worth checking the video description to see if any discount codes are available there.
Coupon Websites - Coupon websites collect and advertise offers and campaigns from many different advertisers. Their promotions cover a wide range of products, from exclusive offers to generally available ones on the site. Coupon websites enjoy high rankings in search results, attracting organic traffic. Furthermore, by utilizing newsletters with large subscriber bases and social media channels like Facebook, Twitter, and Instagram, coupon websites leverage additional promotional channels. These types of services segment their users, conduct analyses and tests, allowing them to personalize advertiser offers. They earn a percentage commission on sales
Discount coupons, vouchers, discount codes - no matter what you call them it is a very effective promotional tool for sellers. It is worthwhile to ensure proper analysis of the effectiveness of such marketing activities, as well as analysis of the costs incurred for them. Making timely adjustments based on performance analysis can bring excellent benefits in the form of increased revenue.