Frisco

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TECHNOLOGIES

webanalytics powerbi ga4

PROJECT SCOPE

webanalytics automation ga4

MARKET

on-line shopping

Brief

Project needs

  • structuring web analytics for GA4

  • implementing server-side tracking

  • custom code development in GTM

  • analytics training

  • implementing native app tracking

  • consent mode 2.0 implementation

Our role in the project

  • Provide comprehensive analytics solutions for websites and applications

  • integration of Google Analytics 4 and Adobe Analytics

  • implementation of native application tracking

Head of Digital & E-Commerce, Frisco S.A. - Kamil Lupa - about Beecommerce

The original review was published on: https://clutch.co/profile/beecommercepl?#review-216103

Project Description:
Our collaboration with beecommerce.pl centered around enhancing the analytics capabilities of our website, frisco.pl, and its associated mobile application. We recognized the importance of understanding user behavior, optimizing user experience, and making data-driven decisions to drive business growth. With this goal in mind, we sought the expertise of beecommerce.pl to implement comprehensive web and app analytics solutions.

Key Deliverables:

  1. Analytics Strategy Development: Beecommerce.pl worked closely with our team to develop a tailored analytics strategy aligned with our business objectives. This involved identifying key performance indicators (KPIs), defining metrics, and outlining measurement frameworks.

  2. Implementation of Web Analytics Tools: Beecommerce.pl seamlessly integrated advanced web analytics tools, such as Google Analytics or Adobe Analytics, to track and analyze user interactions across our website. This encompassed setting up custom event tracking, goal configurations, and e-commerce tracking to gain insights into user engagement, conversions, and revenue generation.

  3. App Analytics Implementation: In addition to web analytics, beecommerce.pl implemented robust app analytics solutions tailored to our mobile application. This involved integrating platforms like GA4 to track user behavior, app usage patterns, and in-app events, enabling us to optimize the mobile user experience.

  4. Training and Support: Throughout the project, beecommerce.pl provided comprehensive training sessions to our team, ensuring proficiency in utilizing the analytics tools and interpreting data effectively. They also offered ongoing support and guidance, addressing any queries or concerns promptly and proactively.

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes:

  1. Enhanced User Engagement: Following the implementation of web and app analytics by beecommerce.pl, we observed a significant increase in user engagement metrics. This was evidenced by higher session durations, lower bounce rates, and increased pageviews across both frisco.pl website and mobile application.

  2. Improved Conversion Rates: By leveraging insights derived from analytics data, we were able to optimize the user journey and enhance conversion pathways. As a result, we experienced a notable improvement in conversion rates, with more visitors completing desired actions such as making purchases, signing up for newsletters, or engaging with key features of the app.

  3. Enhanced User Experience: Through comprehensive analysis of user behavior and feedback gathered from analytics data, we identified pain points in the user experience and implemented targeted improvements. This led to a smoother, more intuitive browsing experience for our website visitors and app users, resulting in higher satisfaction levels and reduced churn rates.

  4. Data-Driven Decision Making: The implementation of robust analytics solutions facilitated data-driven decision-making processes within our organization. By regularly analyzing and interpreting analytics data, we were able to identify trends, spot opportunities, and address challenges effectively, leading to more informed strategic decisions across marketing, product development, and user acquisition efforts.

  5. Optimized Marketing Campaigns: Beecommerce.pl's expertise in analytics implementation enabled us to optimize our marketing campaigns for greater effectiveness and ROI. By tracking campaign performance metrics such as click-through rates, conversion rates, and cost per acquisition, we were able to refine targeting strategies, allocate budget more efficiently, and maximize the impact of our marketing initiatives.

  6. Overall, the measurable outcomes achieved through the collaboration with beecommerce.pl demonstrate tangible progress and success in leveraging analytics to drive business growth, enhance user experience, and inform strategic decision-making at frisco.pl. We are delighted with the results achieved and commend beecommerce.pl for their expertise, dedication, and partnership throughout the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Overall, beecommerce.pl delivered exceptional expertise, professionalism, and commitment throughout the project, enabling us to leverage the power of data-driven insights to drive growth and enhance the digital experience for our users on frisco.pl. Their collaborative approach, technical proficiency, and dedication to excellence have been instrumental in achieving our analytics objectives. We highly recommend beecommerce.pl for their exemplary services in web and app analytics implementation. 

What was your primary form of communication with BeeCommerce.pl?

  • Virtual Meeting

  • Email or Messaging App

What did you find most impressive or unique about this company?

What sets beecommerce.pl apart and left us particularly impressed was their unparalleled expertise and methodical approach to problem-solving. Here's why:

  1. Exceptional Knowledge: Beecommerce.pl demonstrated a deep understanding of web and app analytics, coupled with extensive expertise in implementing sophisticated solutions tailored to our specific requirements. Their team exhibited a high level of proficiency in leveraging industry-leading tools and techniques, enabling us to unlock valuable insights and drive actionable outcomes.

  2. Methodical Problem-Solving Approach: One of the standout qualities of beecommerce.pl was their methodical approach to problem-solving. When confronted with challenges or complex scenarios, they approached each issue systematically, breaking it down into manageable components, conducting thorough analysis, and devising targeted solutions. Their methodical problem-solving approach instilled confidence in their ability to overcome obstacles and deliver optimal outcomes.

  3. Innovative Solutions: Beecommerce.pl continuously impressed us with their innovative solutions and forward-thinking strategies. They were proactive in exploring new technologies, best practices, and emerging trends in the analytics space, ensuring that we remained at the forefront of digital innovation. Their ability to anticipate future needs and adapt to evolving requirements underscored their commitment to driving long-term success for our business.

  4. Collaborative Partnership: Beyond their technical prowess, what truly stood out was beecommerce.pl's collaborative partnership approach. They actively engaged with our team, seeking input, incorporating feedback, and aligning closely with our business objectives. This collaborative mindset fostered a synergistic relationship where ideas were exchanged freely, challenges were tackled collectively, and shared goals were pursued with unwavering dedication.

In summary, what we found most impressive and unique about beecommerce.pl was their exceptional knowledge base, methodical problem-solving approach, penchant for innovation, and collaborative partnership ethos. Their ability to combine technical expertise with strategic insights enabled us to achieve remarkable results and solidify our position in the digital landscape. We wholeheartedly recommend beecommerce.pl to any organization seeking a reliable partner for their analytics and e-commerce needs.

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