TECHNOLOGIES
PROJECT SCOPE
MARKET SEGMENT
Online bookstore and convenient newspaper subscription with auto-payment
Brief
The project for the new version of the kultowy.pl bookstore involves the creation of one complete system for the sale of newspapers, e-products, renewable subscriptions, and dropshipping products such as cosmetics. The project was implemented with an emphasis on speed of operation, dedicated mobile views and a refreshed graphic format worthy of 2021.
Project requirements
recurring payments
ease of system integration
custom frontend
use of modern technologies
digital product sales
Our role in the project pre-implementation audit
website mockup
implementation of the frontend in vuestorefront.io technology
Multi Inventory Magento 2
two-way ERP integration
ongoing support in contacts with other suppliers
proprietary recurring payment system
web analytics + GA4
Key requirements
The project involved the creation from scratch of a complete sales system for newspapers, digital products like e-books and e-books, auto-renewable subscriptions, collections and dropshipping products like cosmetics.
The new service was to combine multiple departments and sales types into a seamless process that is user-friendly and maintains the best analytical metrics.
Digital products
Selling digital products.
Friendly UX
A completely new website design.
Recurring payments
Enabling the purchase of auto-renewable subscriptions to time periodicals.
Long-term maintenance
Developer support and project development.
Key custom features
A huge amount of work went into implementing Multi Inventory Magento 2 and creating a proprietary auto-renewable payment system. This required the creation of custom Magento 2 modules and significant development of the VueStorefront code
Digital products
The service allows the purchase of digital products. E-books and e-books are downloaded by the customer from their account, which required significant backend and frontend development of this area.
Auto-renewable subscriptions
One of the key requirements was the ability to purchase auto-renewable, quarterly, semi-annual and annual subscriptions to top press titles. This required the creation of a proprietary recurring payment tool, integrating it with the client's ERP system, frontend and marketing automation.
We modified the frontend code accordingly to meet the functional and visual requirements for this type of sales.
PWA mobile-first frontend
A fast and efficient frontend focused on running on phones. Full resource scaling optimization, CDN, multi-level cache.
kultowy.pl, as the official sales platform of Burda Media Polska publishing house, maintains the position of market leader in its segment. Our proposed solutions and new functionalities must meet this challenge.
The results
A highly functional and at the same time user-friendly sales site was created, combining the sale of single press and books, collector series, traditional and auto-renewable subscriptions, and digital products such as e-papers and e-books.
Technologies used
In this project we used the whole palette of technologies. If you like the effect, we can use them in your project too.
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