How a well-planned implementation saved Kazar 17,000 man-hours
The Care & Repair subscription ecosystem — from a one-time purchase to 365 days of product care
Let's talk!
About the Project
Kazar customers who purchased premium footwear in-store did not have a straightforward way to purchase after-sales care. The salesperson had to explain the subscription mechanism, manually assign a specific pair of shoes to a plan, and forward the data to the back office, which then verified the accuracy of the receipt-product-subscription links and billed for services under the Silver or Gold plan.
We’ve launched a fully digital Care & Repair ecosystem where customers purchase subscriptions on their own via smartphone—they upload a photo of their receipt, the OCR system (Google Cloud Vision) automatically recognizes the product and links it to a plan, and the e-commerce system (Medusa.js) monitors subscription limits and validity. The store gains a promotional tool rather than an operational burden; the back office is freed from tedious manual verification.
Time Saved. Real Value Delivered.
*Based on 51 Kazar stores in Poland and the conservative assumption that self-service subscription management saves an average of 1 hour of total sales staff time per day per store.
15,800
man-hours per year recovered on the sales front.
51 stores × 1 hour × ~310 operating days
1,500
hours per year were saved in the back office.
Previously, an estimated 2 people spent 3 hours a day verifying the links between receipts, shoes, and subscriptions, and calculating points.
17,000
man-hours per year that the ecosystem returns to the organization.
That is equivalent to ~10 full-time positions being shifted from operational work to customer service and sales.
The figures are based on BeeCommerce’s assumptions regarding the scale of Kazar’s brick-and-mortar network and typical process workload in the manual model. The exact values depend on the mix of stores, seasonality, and customer adoption of the program.
Kazar is one of Poland’s most recognizable premium footwear and accessories brands.
For years, the brand has been building its position as a market leader by offering products that combine design with high-quality craftsmanship. The project was conceived and initiated by woshwosh—a brand specializing in professional shoe cleaning and repair. As a long-standing technology partner of woshwosh, we were tasked with translating their vision into a working system: a subscription-based product care model dedicated to Kazar customers.
Is your e-commerce holding back your growth?
See how our enterprise-class solutions eliminate technical debt and boost conversion rates!
Our approach is business first. Technology follows.
"Beecommerce demonstrated the highest standards of work from day one, focusing on the meticulous refinement of every element of the platform, which was crucial for the migration of our website!"
The Business Challenge
In the traditional sales model, the brand’s interaction with the customer ends the moment they walk away from the checkout. Kazar and woshwosh decided to change that—to offer customers value that lasts 365 days after their purchase.
The main business goal was to create a simple and intuitive mechanism for offering professional shoe cleaning and repair services in the form of a convenient subscription. The project faced several challenges:
Linking a service to a product
The system had to reliably link the purchased subscription to a specific pair of shoes—based on a receipt or invoice.
Operational complexity beneath a simple surface
Behind the scenes, the system handled receipt verification (OCR), shipping and receiving logistics, and photographic documentation of the condition of the shoes—all while remaining as simple as a few taps on a smartphone for the user.
Short Time-to-Market
The solution had to be not only functional, but also designed to be quickly replicated and adapted by woshwosh’s other business partners.
A subscription model instead of one-time services
The decision to adopt a subscription model was a deliberate one—the brand wanted to generate predictable revenue and foster ongoing customer engagement within its ecosystem.
Project Goals
01
The Care & Repair subscription plan — two subscription tiers with a time limit for activation after purchase.
02
Automatic receipt recognition (OCR) — eliminates the need to manually transcribe data from receipts.
03
One-click logistics — integration with DPD for generating labels and shipping packages without any hassle.
04
Conversion-focused landing page — a responsive sales page managed via a CMS.
05
Scalability — an architecture ready for rapid deployment with additional business partners.
Solutions and Implementation
Two tiers of care: Silver and Gold
Together with Kazar and woshwosh, we’ve defined two subscription plans:
Silver — 2 cleaning or repair services per year. The perfect solution for customers looking for seasonal support.
Gold — unlimited services. A sort of “guarantee of impeccable appearance” for enthusiasts of premium footwear.
The system includes a mechanism that encourages quick decision-making—ultimately, the customer has 7 days from the date of purchase to buy a subscription. This structure fosters a sense of exclusivity and increases customer engagement with the brand’s ecosystem as early as the first week after purchase.
OCR: Scanning receipts instead of manually entering data
To eliminate barriers to entry, we’ve implemented a data recognition mechanism based on Google Cloud Vision. The OCR system has been trained on the structure of Kazar receipts and invoices, allowing it to automatically link a proof of purchase to a specific pair of shoes.
The customer uploads a photo of the receipt, and the system automatically recognizes the product and links it to the selected subscription—without the need for manual data entry.
One-Click Logistics with DPD
The process of submitting shoes for cleaning has been simplified to the bare minimum:
The user uploads photos of the shoes (documenting their “before” condition).
The user selects a drop-off location.
Integration with DPD generates a shipping label—shipping without unnecessary paperwork.
Data flows seamlessly through the OMS to the Service Management System—woshwosh’s dedicated tool for cleaning locations. Each pair of shoes receives a digital passport: from an automatically generated shipping label to complete photo documentation of the shoes’ condition “before and after” the service.
Headless architecture: Storyblok + Medusa
Behind the simplicity of the interface lies a headless architecture, which has made it possible to separate the visual layer from the business logic:
Storyblok as Content CMS
A clean, sales-oriented landing page that is fully responsive and conversion-focused. The marketing team now has an intuitive content management tool that doesn’t require developers.
Medusa.js as e-commerce backend
Order processing, payments (credit card, BLIK), subscription validity verification, and integration with service centers. The system has been expanded to include logic that controls, among other things, time limits for purchasing a subscription after buying shoes.
Scalability: From Kazar to Additional Partners
The architecture is designed to be modular—the entire solution is ready for rapid replication:
Easy onboarding of new business partners and cleaning stations.
Expanding the offering to include new types of services without overhauling the system’s foundation.
Changes in business requirements (new subscription types, different limits) implemented without disrupting the user experience.
Scalability was confirmed by the parallel implementation for the Żabka chain—using a similar technological foundation, we implemented tailoring services there and carried out a full UI/UX redesign of the website.
Omnichannel: Online + Brick-and-Mortar Stores
The system is designed to create synergy between the online channel and Kazar’s brick-and-mortar stores. In-store marketing campaigns promoting Silver and Gold subscrptions are supported by the digital platform, creating a consistent brand experience regardless of the point of contact.
Project Evolution
The implementation for Kazar was a collaborative journey that lasted over a year. The project evolved alongside changing business requirements—from the initial concepts to an advanced model featuring two subscription types and strict activation deadlines.
This dynamic adaptation required a high degree of technological flexibility from the team. We demonstrated that Beecommerce is not just a software provider, but a strategic partner capable of translating an evolving business vision into stable and scalable code.
Our Experts
Frontend Developer with hands-on experience in Magento and Shopify. One of the few Storyblok implementation specialists in the market. At Beecommerce for 8 years.
Senior Full Stack Developer with 20 years of experience. Expert in PHP, Java, and Python. Certified Magento specialist with 7 years in the platform.
Is your e-commerce holding back your growth?
See how our enterprise-class solutions eliminate technical debt and boost conversion rates!
Technologies we use
Our specialists use proven software development tools to make sure your product works as it should and meets user requirements.
We tailor technologies individually to each project to ensure optimal performance in terms of performance, security, as well as SEO and UX.
Working on the tools found at the client's site, we take care of updating them, improving performance and optimizing the code.
We are constantly evolving to provide our clients with world-class quality projects.
Key Takeways
01
Subscriptions as a loyalty tool — the subscription model provides brands with predictable revenue and sustained customer engagement that goes beyond a one-time transaction.
02
OCR as a UX standard — automating tedious processes (such as transcribing data from receipts) drastically lowers the barrier to entry and fosters a positive brand experience.
03
Headless architecture = flexibility — the combination of Storyblok and Medusa enables maximum interface simplicity while supporting complex business logic behind the scenes.
04
Proven scalability — the same technological foundation powers both partnerships with Kazar (premium footwear) and Żabka (tailoring services), demonstrating the solution’s versatility.
05
Partnership, not outsourcing — a project that has been ongoing for over a year and has evolved alongside the business has confirmed Beecommerce’s role as a long-term technology partner for woshwosh.
Summary
The implementation of the Care & Repair system for the Kazar brand sets a new direction for the premium retail sector. Advanced technology—AI-powered OCR, headless architecture, and logistics integration—combined with a subscription model creates value that goes beyond traditional e-commerce.
Today, Kazar has a tool that is scalable and ready for integration with additional sales channels and new types of services. For the brand, the subscription model is becoming an integral part of its promise: you buy a premium product and receive premium care.
Trusted by
Why Beecommerce?
Business-IT Synergy
We act as a strategic bridge. We connect the world of KPIs with engineering discipline. The Business Lead + Tech Lead tandem ensures technology delivers on business and strategic goals.
Enterprise-Grade
We build scalable Headless ecosystems resilient to sales spikes. We provide full synergy with ERP, PIM, and CRM, permanently eliminating the barrier of technical debt.
Continuity & Security
We understand the cost of a minute of Enterprise downtime. We deliver Fail-Safe systems with hard SLAs. We ensure Compliance and stability of transactional processes.
Beecommerce Hypercare
We design systems that report margin, retention, and real profit — not just site traffic. We deliver actionable data, turning technology into a predictable growth engine.
