Honne The framework that starts with the truth
From the Japanese 本音 — "the true voice," the opposite of tatemae (建前), the polite facade. A complete growth cycle in which honesty about your business comes before any conversation about technology.
Book a Discovery Call
30 days
Quick Discovery phase with tangible action plan and working prototype
from -30 to -70%
project implementation costs in comission based model
90%
of our customers are considering value based cooperation model
Most agencies sell a facade. We start with the truth.
Honne (本音) is the Japanese concept of true intent — as opposed to tatemae (建前), what you say for the sake of appearances. Our framework is a promise: the first conversation is about your P&L, not our price list. We firmly believe that honesty in business is a prerequisite for effective digitalization.
We talk ROI, not hourly rates
Sometimes we recommend "don't do this"
Numbers come from your data, not from a deck
The framework is our intellectual property — 15 years of work in commerce
30 minutes that will save you from 30 months of bad decisions.
Discovery → Delivery → Care & Growth
Discovery | 30 days · fixed price
We talk business, not technology.
We start with an architectural audit, dependency mapping, and risk scoring. But that's just the technical part. The real value of Honne Discovery comes from honest conversations with your CEO, CFO, and Head of E-commerce — each one separately. Everyone sees a different problem and different opportunities. Our role is to synthesize all of that into a single Business Case.
DELIVERABLES:
→ Architectural Audit Report (PDF, 20+ pages)
→ Dependency Map (interactive visualization)
→ Risk Matrix (per component)
→ Migration Plan with timeline
→ Business Case with concrete ROI
→ Go/No-Go recommendation
PRICE: from 7,000 USD (depending on the scale of the challenge)
Delivery | Value-Based Pricing
We build without chaos — spec-driven, AI-augmented.
A completed Discovery phase is your guarantee of predictable costs. Every feature starts with a specification. AI doesn't replace engineers — it eliminates repetitive work. The architecture has automated tests. Every build is verified by confidence scoring, and when the situation demands it, reviewed by a Senior Developer.
DELIVERABLES:
→ Headless Composable build (Magento 2 / Medusa.js / Storyblok CMS/ PIM / custom)
→ Spec-driven architecture documentation
→ AI-augmented codebase with guardrails
→ Automated test coverage (>80%)
→ Continuous integration pipeline
→ Performance benchmarks (Lighthouse 90+)
TIME: 30–180 days (depending on scope)
PRICE: Value-Based Pricing (small base + success fee) or Fixed Price
Care & Growth | Hypercare + Revenue Intelligence
We keep things running — and report profit.
Traditional maintenance is reactive SLA. Honne Care is proactive monitoring + Revenue Intelligence + continuous optimization. By month 24, we know more about your business than we did on day one — and we deliver that knowledge as concrete recommendations.
DELIVERABLES:
→ 24/7 monitoring with AI incident analysis
→ Monthly Revenue Intelligence Report
→ Quarterly strategic C-level review
→ Continuous delivery (release / 2 weeks)
→ Quarterly cost optimization
→ Annual security audit
PRICE: Monthly retainer + success components
Our typical client stays with us for 5+ years.
We talk ROI, not hourly rates.
Representative scenario for a client with annual revenue of $10–15 million. Figures are drawn from our completed projects.
Honne — questions
Pricing starts at 7,000 $. The exact price depends on the scale of your business and the scope of the audit. We can usually quote it after an initial 30-minute call.
It's a delivery framework — our intellectual property, built on 15 years of work with mid-market and enterprise commerce. At Honne we talk business first, not technology. We're convinced that a technology conversation only makes sense once we have project goals and metrics clearly mapped. They don't always have to be monetary. Sometimes it's risk reduction, sometimes it's higher NPS.
With a free, 30-minute Discovery Call. The meeting requires no preparation on your side. After the call we send you a written summary with three recommendations — yours to keep, even if you decide not to work with us.
Our goal is to have a conversation, ask open questions, and listen to what you have to say. This is not a sales meeting.You won't see any slides or a pitch deck.
If, after the meeting, we mutually agree that working together makes sense, we move to the paid Discovery phase (30 days, fixed price).
A functional prototype, a Business Case in USD or EUR, a prioritized roadmap, a Buyer Persona, Information Strategy guidelines, and a clear Go/No-Go recommendation. Everything is yours — even if you decide to deliver the project with someone else.
This happens in ~20% of cases. We say "this project isn't worth doing" and walk through the reasoning. The client pays for the audit — because we just saved them hundreds of thousands of PLN on a project that wouldn't have paid off.
Yes. We don't take on implementation projects above PLN 100,000 without a Discovery phase. It's our policy — it protects both us and the client from a poorly scoped estimate.
Yes. Honne Discovery is a standalone product and holds its own even compared to outside vendors. If you choose a different vendor for delivery — we hand over all the materials. There are no exclusivity clauses. We've also had cases where, after Honne Discovery, the client got such a clear task list that they decided to implement it with their own internal team.
Yes. Honne is a conversation about business and challenges. The framework is 100% model-agnostic. We have experience in B2B (Agrosimex, Artykulygrzewcze) and marketplace (both our own implementations and ones built alongside client projects).
No. We offer two models based on your preference: Fixed Price (predictability for the CFO) and Value-Based (lower risk for the client and deferred cost). Value-based model usually is made of two components: a low base fee + a success fee. The client picks whichever fits.
We handle migrations from SAP Commerce, Shopify Plus, Salesforce Commerce Cloud, and custom legacy systems. The target stack always fits your use case — we're not blindly attached to any of them, though we usually have an opinion based on continuously tracking the market and access to a wide range of customer perspectives that sometimes contradict each other.
