Honne™ The framework that starts with the truth
From the Japanese 本音 — "the true voice," the opposite of tatemae (建前), the polite facade. A complete growth cycle in which honesty about your business comes before any conversation about technology.
Book a Discovery Call
30 days
Quick Discovery phase with tangible action plan and working prototype
from -30 to -70%
project implementation costs in comission based model
90%
of our customers are considering value based cooperation model
Most agencies sell a facade. We start with the truth.
Honne (本音) is the Japanese concept of true intent — as opposed to tatemae (建前), what you say for the sake of appearances. Our framework is a promise: the first conversation is about your P&L, not our price list. We firmly believe that honesty in business is a prerequisite for effective digitalization.
We talk ROI, not hourly rates
Sometimes we recommend "don't do this"
Numbers come from your data, not from a deck
The framework is our intellectual property — 15 years of work in commerce
30 minutes that will save you from 30 months of bad decisions.
Discovery → Delivery → Care & Growth
Discovery | 30 days · fixed price
We talk business, not technology.
We start with an architectural audit, dependency mapping, and risk scoring. But that's just the technical part. The real value of Honne™ Discovery comes from honest conversations with your CEO, CFO, and Head of E-commerce — each one separately. Everyone sees a different problem and different opportunities. Our role is to synthesize all of that into a single Business Case.
DELIVERABLES:
→ Architectural Audit Report (PDF, 20+ pages)
→ Dependency Map (interactive visualization)
→ Risk Matrix (per component)
→ Migration Plan with timeline
→ Business Case with concrete ROI
→ Go/No-Go recommendation
PRICE: from 7,000 USD (depending on the scale of the challenge)
Delivery | Value-Based Pricing
We build without chaos — spec-driven, AI-augmented.
A completed Discovery phase is your guarantee of predictable costs. Every feature starts with a specification. AI doesn't replace engineers — it eliminates repetitive work. The architecture has automated tests. Every build is verified by confidence scoring, and when the situation demands it, reviewed by a Senior Developer.
DELIVERABLES:
→ Headless Composable build (Magento 2 / Medusa.js / Storyblok CMS/ PIM / custom)
→ Spec-driven architecture documentation
→ AI-augmented codebase with guardrails
→ Automated test coverage (>80%)
→ Continuous integration pipeline
→ Performance benchmarks (Lighthouse 90+)
TIME: 30–180 days (depending on scope)
PRICE: Value-Based Pricing (small base + success fee) or Fixed Price
Care & Growth | Hypercare + Revenue Intelligence
We keep things running — and report profit.
Traditional maintenance is reactive SLA. Honne™ Care is proactive monitoring + Revenue Intelligence + continuous optimization. By month 24, we know more about your business than we did on day one — and we deliver that knowledge as concrete recommendations.
DELIVERABLES:
→ 24/7 monitoring with AI incident analysis
→ Monthly Revenue Intelligence Report
→ Quarterly strategic C-level review
→ Continuous delivery (release / 2 weeks)
→ Quarterly cost optimization
→ Annual security audit
PRICE: Monthly retainer + success components
Our typical client stays with us for 5+ years.
We talk ROI, not hourly rates.
Representative scenario for a client with annual revenue of $10–15 million. Figures are drawn from our completed projects.
Honne™ — questions
Pricing starts at 7,000 $. The exact price depends on the scale of your business and the scope of the audit. We can usually quote it after an initial 30-minute call.
It's a delivery framework — our intellectual property, built on 15 years of work with mid-market and enterprise commerce. At Honne we talk business first, not technology. We're convinced that a technology conversation only makes sense once we have project goals and metrics clearly mapped. They don't always have to be monetary. Sometimes it's risk reduction, sometimes it's higher NPS.
With a free, 30-minute Discovery Call.The meeting requires no preparation on your side. After the call we send you a written summary with three recommendations — yours to keep, even if you decide not to work with us.
Our goal is to have a conversation, ask open questions, and listen to what you have to say. This is not a sales meeting.You won't see any slides or a pitch deck.
If, after the meeting, we mutually agree that working together makes sense, we move to the paid Discovery phase (30 days, fixed price).
A functional prototype, a Business Case in USD or EUR, a prioritized roadmap, a Buyer Persona, Information Strategy guidelines, and a clear Go/No-Go recommendation. Everything is yours — even if you decide to deliver the project with someone else.
This happens in ~20% of cases. We say "this project isn't worth doing" and walk through the reasoning. The client pays for the audit — because we just saved them hundreds of thousands of PLN on a project that wouldn't have paid off.
Yes. We don't take on implementation projects above PLN 100,000 without a Discovery phase. It's our policy — it protects both us and the client from a poorly scoped estimate.
Yes. Honne™ Discovery is a standalone product and holds its own even compared to outside vendors. If you choose a different vendor for delivery — we hand over all the materials. There are no exclusivity clauses. We've also had cases where, after Honne™ Discovery, the client got such a clear task list that they decided to implement it with their own internal team.
Yes. Honne™ is a conversation about business and challenges. The framework is 100% model-agnostic. We have experience in B2B (Agrosimex, Artykulygrzewcze) and marketplace (both our own implementations and ones built alongside client projects).
No. We offer two models based on your preference: Fixed Price (predictability for the CFO) and Value-Based (lower risk for the client and deferred cost). Value-based model usually is made of two components: a low base fee + a success fee. The client picks whichever fits.
We handle migrations from SAP Commerce, Shopify Plus, Salesforce Commerce Cloud, and custom legacy systems. The target stack always fits your use case — we're not blindly attached to any of them, though we usually have an opinion based on continuously tracking the market and access to a wide range of customer perspectives that sometimes contradict each other.
